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Classification of papers by applicationarrow icon
Scrapbooking paper
Invitation paper
Business card paper
Voucher paper
Voucher paper
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Voucher paper

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Voucher Paper - Elegant Decorative Papers for Gift Certificates and Coupons

Voucher paper is a category of elegant decorative papers in A3 and SRA3 formats, designed for printing gift certificates, discount coupons, service vouchers, and admission tickets. It is characterized by a heavier paper weight of 250-350 gsm and a wide selection of colors and finishes - from smooth colored papers through textured and mirror-effect options to eco-friendly papers - giving vouchers a professional and prestigious appearance.

What Is a Voucher and What Is It Used For?

A voucher, gift certificate, coupon, or ticket is a document that entitles the holder to receive a specific service, product, or discount. Vouchers are popular gifts and marketing tools used by businesses across many industries - from food service and hospitality through spa and wellness to beauty salons, photography studios, and retail stores.

A voucher serves two functions: a practical one, by granting access to a product or service, and an image-building one, by representing the brand and shaping how it is perceived. An elegant voucher printed on high-quality paper conveys prestige and makes the gift feel more valuable to the recipient. A cheap, thin voucher printed on ordinary paper can reduce the perceived value of even an expensive service.

Vouchers may be presented directly or packaged in elegant envelopes and boxes. Paper quality plays a key role in creating a strong first impression - the voucher is often the customer's first physical interaction with the brand before using the service.

Voucher Paper - Types of Finishes

Smooth Colored Papers

Smooth colored voucher papers offer a wide range of shades, making it possible to match the paper to a brand's visual identity. The smooth surface ensures sharp reproduction of logos, text, and graphic elements.

Burano is an Italian paper available in an exceptionally wide range of colors, making it an ideal choice for corporate vouchers. Its 250 gsm weight provides suitable rigidity and a prestigious appearance. Burano colors make it possible to match the paper precisely to a company's branding.

Popular Burano colors for vouchers by industry: Food service - Bordeaux, Nero, Tabacco, and English Green; Spa and wellness - Azzurro, Lilla, Rosa, Grigio, and Pietra; Beauty salons - Rosa Shocking, Violet, and Nero; Hotels - Cobalt Blue, Azzurro Reale, and English Green; Fitness - Verde Bandiera and Arancio Trop; Retail stores - colors matched to the brand's visual identity.

Bristol board is a classic white offset paper with a weight of 250 gsm. It is an economical option for vouchers where the company's graphics and logo are the main design elements. White paper is versatile and complements any visual identity.

Mirror Papers

Mirror papers for vouchers have a highly glossy, reflective surface that attracts attention and creates a sense of luxury. They are chosen by premium brands, jewelry stores, exclusive spas, and fine dining restaurants.

Mirror is a one-sided mirror paper available in several variants:

Mirror Gold 300 gsm - a classic choice for luxury vouchers. The gold mirror surface is associated with prestige, wealth, and special occasions. Vouchers printed on gold paper are ideal for premium packages and limited editions.

Mirror Silver 300 gsm - a modern expression of elegance. The silver surface is more versatile than gold and suits brands with a cool, minimalist aesthetic. It is an excellent choice for technology-related vouchers and modern beauty salons.

Mirror 260 gsm in two-color versions combines a gold or silver mirror surface with a colored reverse side: black (B63), burgundy (B76), navy blue (B66), or green (B71). These variants are particularly striking when the voucher is displayed on both sides - for example in a transparent envelope or laid flat on a counter.

Splendorlux Mirror in 320 gsm offers a mirror finish in Bronzo, a warm brown coffee-inspired shade ideal for cafés and chocolate shops, and Ferro, a dark gray with an industrial, modern character. The heavier paper weight provides even greater rigidity and prestige.

Textured Papers

Textured voucher papers have a noticeable surface structure that gives them a traditional, handcrafted character. The texture engages the sense of touch and helps the voucher stand out from smooth printed materials.

Tintoretto is a paper with a distinctive felt texture reminiscent of handmade artistic paper. The 250 gsm Gesso shade in white is often chosen for vouchers used by brands with a traditional, handcrafted image, including bakeries, confectioneries, artisan manufacturers, art studios, wineries, and restaurants offering signature cuisine.

Tintoretto's texture pairs beautifully with classic typography, calligraphy, and vintage-style illustrations. Vouchers printed on this paper have a personal and authentic character.

Prisma features a geometric texture and is available in the 250 gsm Bianco shade. It is a modern alternative to traditional textured papers - the subtle pattern adds depth without overpowering the graphic design. It is suitable for vouchers created by brands with a minimalist aesthetic and a distinctive design accent.

Eco-Friendly Papers

Eco-friendly voucher papers are chosen by environmentally conscious brands, including organic stores, zero-waste restaurants, hotels with environmental certifications, and natural cosmetics manufacturers. The natural appearance of kraft paper communicates the brand's values even before the voucher is read.

Kraft EKO is a kraft paper with a natural brown color, available in 250 gsm and 300 gsm weights. It is a staple choice for vouchers with an eco-friendly, organic, or farm-to-table aesthetic. Brown kraft paper printed in white or black is a classic of sustainable design.

Kraft EKO is ideal for vouchers for restaurants offering local, seasonal cuisine; organic food stores; farms and agritourism businesses; natural cosmetics brands; zero-waste shops; and specialty coffee shops.

Self-Adhesive Kraft EKO is a version with an adhesive layer on the reverse. It can be used to create voucher stickers or to attach vouchers easily to gift boxes and envelopes. It is a practical choice for packaging gift sets.

Papers with Special Effects

Sugar is a 310 gsm paper with a glitter-covered surface. Fine glitter particles give the voucher a festive, sparkling appearance that is particularly striking under light. Burgundy Sugar is often chosen for Christmas, Valentine's Day, and other special-occasion vouchers. The glitter attracts attention and creates a sense of luxury.

Biancoflash Premium Digi is a smooth white paper optimized for digital printing, available in 250 gsm, 300 gsm, and 350 gsm weights. It delivers excellent results on digital printing machines, including vivid colors, sharp details, and deep blacks. It is often selected by printing companies producing short runs of personalized vouchers.

Voucher Paper - Paper Weights

250 gsm - Professional Standard

A weight of 250 gsm is the most popular choice for vouchers. The paper is noticeably thicker than standard office paper, giving the voucher a professional appearance. It is rigid enough to prevent the voucher from bending easily in a wallet or envelope, yet not too thick for standard printers. Most papers in the range, including Burano, Tintoretto, Prisma, Kraft EKO, Bristol board, and Biancoflash, are available in this weight.

260-300 gsm - Premium

Paper weights of 260-300 gsm offer greater rigidity and a more prestigious character. A voucher in this weight range conveys solidity and quality. Mirror papers in 260 gsm and 300 gsm, Kraft EKO 300 gsm, and Biancoflash 300 gsm belong to this category. This is the recommended weight for premium brands and vouchers with a higher face value.

310-350 gsm - Exclusive

The heaviest paper weights, including Sugar 310 gsm, Splendorlux Mirror 320 gsm, and Biancoflash 350 gsm, are chosen for exclusive vouchers such as VIP packages, vouchers for high-value services, premium spa packages, luxury hotel stays, and limited editions. The paper has an almost cardboard-like rigidity and makes a strong impression of quality - turning the voucher itself into an elegant gift.

Voucher Paper - Formats

A3 Format (297 × 420 mm)

A3 is the standard sheet size for purchasing voucher paper. One A3 sheet can be cut into two A5 vouchers, four A6 vouchers, or a larger number of smaller formats. Packs of 10 or 25 sheets make it possible to adjust the quantity flexibly to specific needs.

SRA3 Format (320 × 450 mm)

SRA3 is slightly larger than A3 and is intended for printing with bleed before trimming to the final dimensions. It is a standard format in digital printing houses and allows voucher designs to extend beyond the finished edges.

Typical Voucher Sizes

DL format (99 × 210 mm) - the most popular voucher size. It fits standard DL envelopes and is both practical and elegant. Four DL vouchers can be cut from one A3 sheet.

A6 format (105 × 148 mm) - a compact voucher, ideal for including with purchases or using as a discount coupon. Four A6 vouchers can be cut from one A3 sheet.

A5 format (148 × 210 mm) - a larger voucher with space for additional information or more striking graphics. Two A5 vouchers can be cut from one A3 sheet.

Custom formats - vouchers can be produced in unusual sizes tailored to the character of the brand or their intended purpose, such as business card-sized, square, or elongated formats.

Voucher Paper - Industry Applications

Restaurant vouchers - gifts for dinners and tasting experiences. Mirror or Burano Bordeaux works well for fine dining, Kraft EKO for organic bistros, and Tintoretto for restaurants offering signature cuisine.

Spa and wellness vouchers - gifts focused on relaxation. Suitable options include pastel Burano shades such as Azzurro, Lilla, and Rosa, minimalist gray tones such as Grigio and Pietra, or Mirror Silver for a more exclusive appearance.

Beauty salon vouchers - gifts for beauty treatments. Rosa Shocking, Violet, or Nero with metallic printing, as well as Mirror Gold, can emphasize the luxurious character of the service.

Hotel vouchers - high-value gifts that require prestigious paper. Suitable choices include Mirror Gold or Silver 300 gsm, Biancoflash 350 gsm, or elegant Burano in dark colors.

Photography vouchers - gifts for photo sessions. White Biancoflash, subtly textured Prisma, or neutral Burano Grigio are suitable options.

Retail and event vouchers - gift certificates and admission tickets. The color and finish should match the character of the brand and the occasion - Mirror for glamour events, glitter-covered Sugar for festive celebrations, and Kraft EKO for craft workshops.

Voucher Paper - Printing Techniques

Digital Printing

Digital printing is the most popular method for producing vouchers. It allows cost-effective short print runs with personalization - each voucher can include a unique number, QR code, or the recipient's name. Biancoflash Premium Digi is specifically optimized for digital printing, although most papers in the range are suitable for this technology.

Laser Printing

Laser printing on office printers that support A3 format is an option for companies producing small quantities of vouchers in-house. It is important to check the maximum paper weight supported by the printer - most office printers can handle papers up to 250 gsm.

Offset Printing

Offset printing is cost-effective for larger print runs, typically from several hundred copies. It provides the highest quality and consistent color reproduction. It is chosen by companies producing standard voucher series with a fixed design.

Hot Stamping and Embossing

Gold or silver elements, including logos, borders, and lettering, can be applied using hot stamping. Embossing creates raised patterns that add a tactile dimension to the voucher. These finishing techniques enhance its prestige, particularly when combined with dark papers such as Burano Nero and Bordeaux or textured papers such as Tintoretto.

Spot UV Coating

Spot UV coating highlights selected elements, such as a logo or graphic, with a glossy finish, creating a contrast with the paper's matte surface. The effect is elegant and modern.

Numbering and Codes

Vouchers often require unique numbers or QR codes for verification when they are redeemed. Digital printing makes it easy to personalize each copy. Numbering can also be used as a security feature to help prevent unauthorized duplication.

Voucher Paper - Choosing by Brand Positioning

Premium / Luxury Brand

Premium brands require vouchers printed on the highest-quality paper. Suitable choices include Mirror Gold or Silver 300 gsm, Splendorlux Mirror 320 gsm, Biancoflash 350 gsm, or Burano Nero with hot stamping. A minimum paper weight of 300 gsm is recommended, with mirror finishes or other premium special effects.

Classic / Elegant Brand

Classic elegance calls for understated solutions. Tintoretto Gesso, Prisma Bianco, Biancoflash 300 gsm, and Burano in muted shades such as Grigio, Pietra, and Camoscio are excellent choices. A paper weight of 250-300 gsm with a smooth or subtly textured finish provides a refined appearance.

Modern / Design-Focused Brand

Modern brands can embrace bolder design choices. Burano Nero with white printing, high-contrast color combinations, and Mirror papers in distinctive shades such as Ferro or Bronzo create a contemporary look. Clean lines and minimalist typography complete the design.

Eco-Friendly / Natural Brand

Eco-conscious brands communicate their values through the materials they use. Kraft EKO in 250 gsm or 300 gsm and Tintoretto, with its natural character, are well suited to this positioning. A simple design with minimal decorative finishing helps emphasize authenticity and sustainability.

Youthful / Energetic Brand

Brands targeting younger audiences can take advantage of Burano's vibrant colors, including Arancio Trop, Verde Bandiera, Azzurro Reale, Violet, and Rosa Shocking. Bright colors and dynamic graphics reinforce an energetic brand image.

Voucher Paper - Packaging and Presentation

A voucher is often given as a gift, so the way it is packaged matters. An elegant envelope, gift box, or decorative ribbon increases its perceived value. Kraft EKO pairs well with jute twine, Mirror Gold calls for an elegant gold or black envelope, and colorful Burano can be combined with a contrasting envelope.

Voucher Paper - Who It Is For

Restaurants and cafés - gift certificates. Hotels - vouchers for stays and packages. Spa and wellness centers - treatment vouchers. Beauty salons - gift certificates for beauty services. Retail stores - gift vouchers. Photographers - vouchers for photo sessions. Event companies - admission tickets. Printing companies - producing vouchers for clients across different industries.

Voucher Paper - Practical Tips

Match the paper weight to the voucher value - higher-value vouchers require thicker, more prestigious paper. A voucher for a dinner worth PLN 100 may be printed on 250 gsm paper, while a voucher for a hotel weekend worth PLN 2,000 should use paper weighing at least 300 gsm.

Ensure readability - the voucher must contain clear information about redemption conditions, the expiration date, and contact details. Strong contrast between the text and background is essential. Use white or gold printing on dark papers such as Nero and Bordeaux.

Add security features - unique numbering, a QR code, or a hologram helps prevent counterfeiting and makes it easier to track issued and redeemed vouchers.

Order extra copies - vouchers are often needed at short notice, so it is worth keeping a supply of ready-to-complete copies for different occasions and values.

Test before the final print run - print a sample on the selected paper to check the colors, contrast, and text readability before ordering the full quantity.

Voucher Paper - Summary

Voucher paper in A3 and SRA3 formats is the foundation of professional gift certificates and coupons. A wide selection of finishes - from smooth colored Burano through textured Tintoretto and Prisma, mirror-effect Mirror, eco-friendly Kraft EKO, and glitter-covered Sugar - makes it possible to match the voucher to the character of the brand and the value of the service. Paper weights of 250-350 gsm provide suitable rigidity and prestige, while finishing techniques such as hot stamping, spot UV coating, and embossing increase the voucher's perceived value.

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